The Team

Meet Our Team!

My Local Ads was founded in 2022 by Eric & Marcellus. Since then we've served 300+ home service contractors — from local SMBs to national brands.

Eric Meese and Marcellus Gaag — Co-founders of My Local Ads

We're On A Mission

Founder's Note

Every roof replaced, every kitchen remodeled, every driveway poured — that's a family building the life they want, and a contractor building the business they've worked for.

We started My Local Ads because too many great American contractors were losing that fight to opaque agency contracts, shared leads, and marketing that never quite turned into booked work. Since 2022 we've partnered with 300+ home service businesses — from solo roofers to national brands like Klaus Roofing Systems — putting over $150MM+ into ad campaigns that actually book jobs. Every dollar we deploy is a small vote for the tradespeople whose work built this country, and for the homeowners who deserve to hire someone they can trust. Eric leads acquisition, Marcellus leads operations, and together we're building this so any contractor — whether a $500K solo owner or a $100MM+ multi-market brand — can grow without gambling their margin on hope. If we do our job right, more contractors close more jobs, more homeowners get better work, and marketing stops being the reason great small businesses fail — that's the world we're building, and we'd love for you to build it with us.

— Eric Meese & Marcellus Gaag Co-founders, My Local Ads

Co-Founders

The People Building The System

Co-Founder & Head of Operations

Marcellus Gaag

Marcellus runs the operations side of My Local Ads and is the reason a home-service contractor working with us gets a product-grade experience instead of the usual agency chaos. He is AI-native and obsessive about lean processes — every hour that would otherwise be spent on account admin gets automated, so support gets faster and pricing stays fair. His whole focus is making sure a $500K/year roofer and a $100MM/year national brand both feel like the most important customer on the roster.

Co-Founder & Head of Acquisition

Eric Meese

Eric leads the advertising team and has spent $150MM+ on Meta and Google Ads across e-commerce, home services, healthcare and more. He built the campaign playbook that lets us hold cost-per-lead steady whether you're a solo roofer starting at $2.5K/month or a multi-market brand running six figures. He is deeply skeptical of agency retainer culture — every dollar has to earn its keep in booked jobs, or it does not belong on the plan.

Directors

The Team Behind Every Campaign

Creative Director

Evan Barhonovich

Evan owns the ad creative pipeline — hooks, scripts, static designs and short-form video. He specializes in making SMB-scale creative that competes with what national brands put out, so a local roofer's ad in Louisville feels as sharp as anything Home Depot ships. Every asset is built for click-through, not for a design award.

Design Director

Martin Gonzalez

Martin runs landing-page and funnel design across every client account. His rule is simple: if the page after the click doesn't convert, the ad spend was wasted. That obsession with the post-click experience is why our sales landing pages routinely convert at rates most SMBs never see from their own websites.

Support Director

Neha Jamil

Neha leads customer support, which at MLA means 24/7 email coverage with human-in-the-loop review on every ticket. Most inquiries get resolved in under 12 hours, and she personally makes sure no contractor is ever waiting on a dispute, a lead-quality question, or a campaign tweak. She is the reason the churn rate on the roster is what it is.

Extended Bench

Additional Team Members

Beyond the core team, My Local Ads continuously taps into a network of specialists across disciplines — so every campaign is powered by the right expertise, on demand, without agency overhead. That's how we keep customer success high and campaigns profitable.

Video Editors

UGC Models

Web Developers

Automation Experts

AI Experts

Software Developers

Ready To Close More Jobs?

Book Your Free Consultation & Meet Our Team 🚀

No tricks or gimmicks! You'll sit down with our real advertising pros who'll walk through your current lead-gen setup (Google Meet), point out what's working (and what's not), and show you where you're leaving money on the table — even if we don't end up working together.

Contractors pay $500–$2,000/mo to get this kind of insight. We're giving it away to show you how we approach advertising differently.

At worst, you'll walk away smarter. At best, you'll have a plan that changes your business.

👉 Book your free call now — before spots fill up!

Meet With Our Team!