270 leads and $900K in revenue on under $40K of marketing
A full-stack engagement for a 15-year-old Spokane remodeler: a new conversion-first website at fireflycd.com, direct-response lead generation feeding it, and a CRM that tracks every lead from first click through to a closed job.
Before & After
Services Purchased
- Lead Generation
- CRM
- Website
- GBP Optimization
The Challenge
Firefly had 15 years of craftsmanship behind them and a website that showed none of it — a builder-template site that homeowners bounced off before ever finding a phone number. Lead flow was inconsistent, follow-up depended on whoever happened to be free, and nobody could say which marketing dollars actually turned into signed jobs.
Our Approach
- Rebuilt the site from scratch at fireflycd.com — mobile-first, one page per service, one per city they serve, with an estimate request and a tracked call button on every one
- Direct-response lead generation pointed at those pages, targeted to homeowners across the Spokane metro
- Every lead lands in the CRM with automated speed-to-lead follow-up, so inspections get booked instead of chased
- Full-funnel tracking from first click to closed job — lead source, inspection, and revenue all attributed in one dashboard
The Outcome
270 leads in three months, 110 of them booked into in-home inspections (41%), and 57 closed jobs — a 52% close rate off every inspection and 21% of every lead ending in signed work. Against under $40,000 in total marketing spend, that produced over $900,000 in revenue: better than a 22:1 return, at under $150 all-in per lead.